The Vast Majority of Funeral Homes are Using This Inappropriately

September 27, 2012
Advertisement

Originally from the Creedy Commentary

The survey in the attached article isn’t about funeral service and, frankly, most funeral homes aren’t engaged in social media…sad.  And I can assure you that over 90% are using it inappropriately.  Be that as it may, here are some interesting points about the topic that may help you avoid some of the same pitfalls.

Advertisement
Vocus teamed up with Duct Tape Marketing to survey 400 decision makers at small- and medium-sized businesses to learn about their struggles and successes using social media.

Specifically, the survey sought to discover the social sites most used by small businesses (SMBs), how they were managing their efforts, challenges they were facing, and the metrics they were using to judge success. While the results were strong in affirming the power of social media for SMBs, they also made me wonder whether or not many business owners were looking at social media correctly….More at Are 87 Percent of Small Businesses Using Social Media Wrong

Alan Creedy

In addition to the weekly Creedy Commentary, I frequently contribute to industry trade journals and speak at trade conventions.Among my affiliations outside the DeathCare industry are The Center For Creative Leadership, The Performance Institute and Human Synergistics.
I believe in giving back and so was recently honored to serve as Chairman of the Funeral Service Foundation.
Advertisement

You may be interested

FTC Releases Results of Undercover Funeral Rule Investigation… 4 Regions Bombed
Funeral Industry News
1075 views
Funeral Industry News
1075 views

FTC Releases Results of Undercover Funeral Rule Investigation… 4 Regions Bombed

Justin Crowe - June 18, 2018

The FTC has released its report detailing the results of its undercover Funeral Rule investigation for 2017. Last year, the…

RELEASE THE FN CRAKN! | FUNERAL nation 114
Funeral Industry News
286 views
Funeral Industry News
286 views

RELEASE THE FN CRAKN! | FUNERAL nation 114

CDFuneralNews - June 18, 2018

It's a barn burner... The Commander is moving his Command Post!!! Besides the Commander on the move, the boys speak…

FrontRunner Professional Announces Expansion of Development Team
Frontrunner Professional
3 views
Frontrunner Professional
3 views

FrontRunner Professional Announces Expansion of Development Team

CDFuneralNews - June 18, 2018

Today FrontRunner Professional announced a significant expansion to their programming and development team with the addition of Greg Daye and…

Comments