Major Funeral Home Facebook FAIL: Stop "Liking" Porn [NSFW]

September 3, 2012
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The biggest threat to your funeral home online is you. Yes, you, and Facebook will be your biggest downfall.

In the past few years I have probably been the biggest advocate of funeral homes using social media and funeral directors embracing social networking with a strong focus on Facebook. I have also been very open about why funeral homes shouldn’t set up a Facebook Profile, which is designed for personal use, but instead setup a Facebook Page (Timeline) which is designed for businesses.

Besides the fact that it is against Facebook’s terms of service, using a Profile under a business name and using it for both personal use and business purposes can be confusing and dangerous.

For example: It doesn’t make sense when “XYZ Funeral Home” post pictures of new decorations at their kids new apartment or party picture from a weekend at the lake.

It can also be very bad for your reputation when the community members, who are “friends” with you on Facebook, see that XYZ Funeral Home like “Freaks Only 18+ ONLY No Kids Allowed” page. Sounds like something that would never happen right? WRONG!

This weekend when scrolling through my Newsfeed I saw the following post from a funeral director who has his personal Profile setup under his Funeral Home name:

I can’t image this is good for you personally or your business. As a small business owner you are already under a microscope from the community, being a funeral director adds another level of scrutiny.

When you have a Profile on Facebook everything you Like, Comment, Post, or Share is put on display in the newsfeed’s of those who are your Friends. Before you get click happy know what your doing. And please stop using personal profiles under your business name.

There is a reason Facebook created Pages for businesses. If you still don’t understand why, please read this post again.

Ryan Thogmartin

CEO at DISRUPT Media and ConnectingDirector.com
Ryan Thogmartin is the Owner and CEO of DISRUPT Media. DISRUPT Media is a full service social media agency specializing in social media strategy, management and reporting for funeral companies. DISRUPT Media is the creator of the FUNERAL Social Design Process which is the only full service social media strategy program crafted specifically for the funeral profession.

Go to http://funeralsocial.com to find out more about the services we offer. Our clients who are apart of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.

Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
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