You Don’t Need a Funeral Home to Have a Successful Funeral Business…This Guy Doesn’t

June 21, 2012
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We have talked about Basic Funerals before and I’m probably going to tick a few of you off by talking about them again, but you better pay attention because they could be coming to your neighborhood next.

Basic Funerals allows families to arrange the way they want: online, over the phone, or in person. They are a licensed funeral provider but they don’t have a stuffy funeral home. Instead they use beautiful non-funeral chapels and locations. And it is working.
 
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Since 2009, the company has swelled from Ontario to Illinois, Colorado and California, and it doesn’t look like they plan on slowing down. What will you do to compete when they come to your town?
A Chicago newspaper published an article about Basic Funerals earlier this week and I found it to be very interesting and I think their business model is going to become much more common. They are taking a different approach and are even using that thing called social media to touch the masses. Here is a video they used on Youtube as a small example of how they have changed the normal funeral business model by simply embracing technology and thinking outside of the box.
Please click here to read this article, then comeback and share you thoughts in the comment section below.

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