What is Batesville Doing Now; Insight Council?

May 14, 2012
7 Comments
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I got an email forwarded to me last week from a funeral director who used to have a Batesville showroom. The email was announcing the “Batesville Insight Council”,  which is described in the email as an “exclusive online community for funeral professionals interested in industry trends, issues, new products and services, and consumer trends – both current and emerging – and who are willing to share their opinions on these topics. “

The email goes on to say:

As a member of the Batesville Insights Council, you’ll have the opportunity to:

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  • Share your insights on a variety of topics by participating in online research surveys
  • Provide feedback on proposed concepts and products
  • Give us your perspective on industry trends
  • Learn what your peers think by participating in online discussions
  • Receive summary reports on topics discussed or researched

In addition, you’ll automatically be eligible for quarterly sweepstakes prizes just for sharing your ideas. On behalf of the entire Batesville organization, we hope you’ll join other customers and industry leaders in this exciting group. To become a member of the Batesville Insights Council, click on the link below and complete the qualifying questionnaire.

Being curious I clicked on the “Join Link”. I answered the questions that were asked on the landing page, after the fourth question I saw the following message:

 

I tried to get access multiple times choosing different answers for the four questions asked but the results were always the same.

I don’t think there is anything wrong for what Batesville is putting together, but I question the integrity of the screening process. It seems like they are looking for only  “certain profile” members.

If the screening process is to weed out only the profile funeral director Batesville is looking for then how true will the results actually be? Or will the results only show what the big “B” wants the results to be?

Here is a screenshot of the email that was sent out by Batesville:

What do you think Batesville is trying to achieve with the “Insight Council”? We would love to hear your thoughts in the comments below. Also if you do get registered, please share as well.

Ryan Thogmartin

CEO at DISRUPT Media and ConnectingDirector.com
Ryan Thogmartin is the Owner and CEO of DISRUPT Media. DISRUPT Media is a full service social media agency specializing in social media strategy, management and reporting for funeral companies. DISRUPT Media is the creator of the FUNERAL Social Design Process which is the only full service social media strategy program crafted specifically for the funeral profession.

Go to http://funeralsocial.com to find out more about the services we offer. Our clients who are apart of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.

Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
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