Industry Entrepreneurs Taking On ABC's Shark Tank

January 13, 2012
Advertisement

On Jan. 20 at 7:00pm on ABC, Twin Cities entrepreneurs Sue Kruskopf and Nancy Bush are diving into the Shark Tank. Chosen among thousands of applicants from across the nation, Kruskopf and Bush will be given the chance to make the deal of their lives. Their business venture – an online service they co-created called My Wonderful Life.

My Wonderful Life is a free online service that allows people to plan and personalize their funeral. With the service, users can write their obituary, design a headstone, write letters to loved ones, record thoughts and memories, plan for those left behind, and more. The site also offers expert advice and tips that add an element of creativity and fun to a life event often viewed as sad and bleak.

“As baby boomers, we’ve been to enough funerals with droning organ music and stale sandwiches to push for a change,” said Kroskopf, co-founder. “With My Wonderful Life, we’re hoping to breath new life into the typical, uninspired funeral and turn it in a celebration – as it should be.”

Advertisement

Kruskopf and Bush’s idea the project came about when Bush’s husband John died of cancer at the age of 53 in 2006. While his passing wasn’t unexpected, he struggled with expressing his final wishes because he felt that, in planning for the end he would be giving up. In response to John’s struggle, Kruskopf and Bush created a service to make it easier for people to plan and leave something behind for their families.

Since the site was founded in 2008, thousands of people have signed up for the service. Now, in 2012, Sue and Nancy hope to expand their reach with tonight’s appearance on Shark Tank.

“The opportunity to travel to Hollywood and present our service not only to the show but also to its viewers, is a truly wonderful. We feel very strongly about what we do and hope very much that the show will encourage people to speak to their loved ones and plan for the future,” said Bush, co-founder.

To view the season 3 premiere of Shark Tank, tune in to ABC tomorrow night at 7:00pm. For more information about My Wonderful Life, or to start planning with your loved ones, please visit: http://www.MyWonderfulLife.com.

CDFuneralNews

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
CDFuneralNews
Advertisement

You may be interested

Winter is coming: How forward-thinking funeral homes are preparing for the Internet Generation.
Cremation
164 views
Cremation
164 views

Winter is coming: How forward-thinking funeral homes are preparing for the Internet Generation.

Will Chang - November 15, 2017

Four years ago, my cofounder Tyler’s grandmother passed away. Tasked with the responsibility of planning a funeral in his late…

Marching Forward, Making Sales at the 2018 ICCFA Wide World of Sales Conference
Funeral Industry Press Releases
28 views
Funeral Industry Press Releases
28 views

Marching Forward, Making Sales at the 2018 ICCFA Wide World of Sales Conference

CDFuneralNews - November 15, 2017

STERLING, VA (November 13, 2017) – The International Cemetery, Cremation & Funeral Association (ICCFA) has announced its program schedule for…

BEAN TOWN BREAK DOWN | FUNERAL hustle 015
FUNERAL Hustle
230 views
FUNERAL Hustle
230 views

BEAN TOWN BREAK DOWN | FUNERAL hustle 015

CDFuneralNews - November 14, 2017

Ryan is exposed EXPOSED as a terrible (.....) in FUNERAL hustle 015! Part 2 of our Boston NFDA recap we…

Comments