It Started With the Quote from Wayne Gretzky!
It was a beautiful day in Fort Worth – when 63 people gathered to earn their Certified Pet Loss Professional pins from the Pet Loss Professionals Alliance. Not sure what to expect as this was the first course of its kind, the attendees showed up, full of anticipation, ready to learn and ready to network with others that wanted to
raise the standard of pet loss services in the United States and Canada.
The session started with the quote by Wayne Gretzky – to stand out and be the best that you can be, one must “skate to where the puck is going, not where the puck is.” Yes, it’s time in the field of pet loss services to make a change, to raise the standards, and to begin to see where the puck is going.
Another observation was made,… we are not an industry; we are a profession. And, with the committed attendees at this “first of its kind” session, it’s clear that pet loss business owners want to provide the most professional services they can to their pet parents and their pet care professional partners.
Yes, it’s time to skate to where the puck is going!
Pet parents are changing in their wants and needs when their beloved pet dies. Therefore, it’s time that our profession be prepared to bring to the pet parents the guidance they need to create the experiences desired to honor they life they shared with their pet. Whether it’s more service options, more memorialization options, or just a safe place to go to grieve and mourn their loss, pet parents are changing our profession of pet memorial services.
That’s where the puck is going. And, for 63 people a few weeks ago, they clearly have game face on and are ready to skate quickly in the direction that puck is flying.
Congratulations to these charter Certified Pet Loss Professional graduates! It was an honor to spend a few days with such professionals who are committed to their communities, their pet parents, and their pet care professionals in providing the most incredible dignified and respectful pet loss services.
Yes, the puck is flying. We’re ready, as a profession, to go in its direction!
Latest posts by Coleen Ellis (see all)
- [Ask The Expert] How Do I Start A Pet Loss Operation? - February 12, 2013
- Ask The Expert: What Are The Pros and Cons of Adding Pet Loss Services to My Funeral Home Operation? - December 10, 2012
- Who in This Profession is Watching Film? - July 24, 2012
You may be interested
Funeral Homes are Struggling to Keep Their Doors OpenRyan Thogmartin - August 13, 2017
This is a topic and conversation that does not get talked about or covered enough. We all want to put the blame on cremation and ignore the fact that many of the issues facing funeral homes aren't because families choose cremation but because of bad business decisions of many funeral directors who don't want to change or accept cremation.
Preneed Funeral Sales AdvisorCDFuneralNews - August 11, 2017
Premier Funeral Solutions is currently seeking a Preneed Funeral Sales Advisor . Premier Funeral Solutions offers tools and methodologies developed to help…
12 Benefits of Social Media Every Funeral Home Needs to KnowRyan Thogmartin - August 10, 2017
Social media is 'marketing.' It's not the new marketing, it's the current state of marketing, and funeral homes and death care companies can no longer afford to ignore it. There are so many reasons why death care companies need to get their heads out of the sand and start engaging on the platforms used by over 68% of all Americans.