Genesis Casket Names High Profile Leader as Special Advisor

September 2, 2011
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Robert G. Horn to Provide Guidance to Genesis Board of Directors

Indianapolis, August 31, 2011: Casket manufacturer Genesis Casket Company today announced that Robert G. (Bob) Horn has accepted an appointment to the Genesis Casket Board of Directors as a special advisor. Horn began serving in this capacity at the Genesis August 30th board meeting.

“We are pleased and honored that Bob has accepted our invitation to serve and that he will be involved with our company,” stated Genesis President and Chief Executive Officer William Anthony (Tony) Colson. “I am personally looking forward to working with him and for Genesis Casket and all of funeral service to benefit from the wisdom and expertise he brings. His dedication to funeral service and stellar reputation will help Genesis address several of the issues facing funeral professionals today.”

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Horn began his career in the funeral profession almost 50 years ago at a small family-owned mortuary and retired as CEO and Chairman of Keystone Group Holdings in 2007. Prior to co-founding Keystone, a multi-state funeral acquisition and operating firm, Bob was Chief Operating Officer and Partner of Prime Succession, Inc. Before that, he spent 10 years as Executive Vice President of Pierce Brothers and prior to that, 16 years as Vice President at International Funeral Service. In addition to this new assignment, Horn currently serves as a consultant to a number of other companies in funeral service.

“After reviewing the Genesis business plan, I am excited to be working with the company in developing ideas and concepts to help introduce Genesis Casket,” Horn stated. “Through my work with funeral directors over the past five decades, I know firsthand that these are challenging times in funeral service. I look forward to participating in the key discussions that launch the Genesis Casket product line.”

Horn will participate with other members of the Genesis Board of Directors at their meetings. The appointment of Horn as a special advisor coincides with the planned start of casket production later this fall.

“In the short time that I have known Bob, I have been particularly impressed with his concern for the future of the funeral profession,” added Jeffrey W. (Jeff) Wilson, Chairman of the Board for Genesis Casket. “His long and distinguished career in funeral service makes his selection very relevant and we appreciate his acceptance of this appointment.

Genesis Casket is a new entity in funeral service, founded in 2010. It is headquartered in Indianapolis, IN and created in partnership with Gestamp North America, Inc., a global supplier of structural steel components for the automotive industry. Genesis plans to manufacture and distribute a line of metal caskets later this year that will be produced in its Indianapolis plant to funeral homes throughout the US.

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