Funeral Director Tours Genesis Casket Company, Says “It’s the Real Thing”
The following article is from funeral director and long time ConnectingDirectors.com reader Dale Clock. Dale writes a personal blog titled “Dale-Time” and can be found at http://www.daletime.com.
Dale wrote the following article after touring the Genesis Casket Company last week and has allowed ConnectingDirectors.com to repost his review.
Last week I had the pleasure of touring the new Genesis Casket Company plant in Indianapolis, Indiana. My wife, Jodi, and I have been good friends of the president of Genesis Casket, Tony Colson and his wife Margie for many years. I had to make a funeral home road trip to Indy so Tony invited us to stay the night at his place and then he’d give us the tour in the morning. And let me tell you, I’m really glad we did.
Genesis Casket Company is a brand new casket manufacturing company that will be ready to start making caskets in just a few short weeks. The plant is very close to being finished and it very impressive. This plant will take the rolled steel, cut it, form it, weld it, paint it, install the hardware, manufacture and install the interiors and get them ready for distribution all under the same roof.
They are using the latest in robotic computerized welding and custom made forming machines to make their caskets. As someone with an engineering degree I was amazed at the equipment Genesis has put together for this operation. The robots look like they are straight out of a “Transformers” movie, able to pick up the pieces and perfectly assemble the parts perfectly down to the smallest details. The assembly line then takes the parts into a high tech paint booth that will give the caskets a finish that will rival any sports car.
I have seen the prototypes and there is no doubt that the Genesis caskets will give the big three casket companies (Batesville, Aurora, and Mathews) a run for their money. But what Genesis is also hoping to do is give the Chinese imports some competition. Through the use of the latest technology Genesis is sure it will be able to realize a major cost savings and in turn pass that savings along to its customers.
Genesis plans to start out offering its caskets in the middle of the country first while it sets up its distribution centers. It will no doubt expand to the rest of the country as it grows. Tony has assembled a team of casket and funeral industry veterans that seem ready and capable to make this project a huge success.
I could tell you more about what the units will look like but I’ve been sworn to secrecy. I can tell you that they have some neat innovations they are working on that will make the caskets much more user friendly for funeral directors. The kind that will make you say “Gee, why didn’t anyone think of this before?”
Genesis promises to be at the NFDA convention in Chicago in October where the rest of the world will get a chance to see what I had a sneak preview of. I’m sure they will create a major Buzz.
I’m Dale Clock. Thanks for listening.
Latest posts by CDFuneralNews (see all)
- Foundation Partners Group Adds Anderson-McQueen to FPG Family - August 17, 2017
- Sales Professional – North FL/Georgia - August 17, 2017
- On Our Soapbox: The Truth About Cremation | FUNERAL nation 085 - August 16, 2017
You may be interested
The Tombstone Hearse and Trike; Because Nobody Takes Pictures of Cadillacs or LincolnsMadison Ashby - August 20, 2017
Imagine riding motorcycles your entire life only to be driven to your final resting place in a boring old hearse. To put it lightly, that would be quite a let down.
Foundation Partners Group Adds Anderson-McQueen to FPG FamilyCDFuneralNews - August 17, 2017
Orlando, FL – Foundation Partners Group (FPG), a leading provider of innovative funeral, cemetery and cremation experiences and products, has…
Sales Professional – North FL/GeorgiaCDFuneralNews - August 17, 2017
Wilbert Funeral Services Inc. is a wholesale product and service provider to the funeral industry. Our manufactured products include burial…