Funeral Directors Flocking to Facebook

July 13, 2011
Advertisement

NEW YORK — It may be one of the oldest professions in the world, but one thing is for certain – the funeral industry is changing with the times. Over the last 18 months, an overwhelming 67% of funeral directors have embraced social networking services like Facebook and LinkedIn, according to a nationwide survey conducted by the Expressing Sympathy Advisory Council (ESAC). An equally impressive 64% of respondents reported seeing an increase in the number of people reaching out to them as a result of opening a Facebook page.

“When you lose a loved one, you are at your most vulnerable and many people are using the Internet to research their options. It absolutely makes sense for funeral directors to get online and let people know they are there for them.”

“More and more funeral professionals are recognizing the importance of building an online presence for themselves,” says Anthony Kaniuk, Associate Publisher at Kates Boylston, a leading publisher of funeral and cemetary publications, and a member of the ESAC, which promotes the idea of celebrating life as a means to coping with grief. “When you lose a loved one, you are at your most vulnerable and many people are using the Internet to research their options. It absolutely makes sense for funeral directors to get online and let people know they are there for them.”

Advertisement

Among the most popular social networking services that have had the greatest impact, Facebook led the pack with 44% of the vote. Others like YouTube and LinkedIn lagged behind with 13% each, while Twitter and Myspace each had only 3% of the vote.

About the Expressing Sympathy Advisory Council

Founded in 2010, the Expressing Sympathy Advisory Council (ESAC) is committed to raising greater awareness about the deathcare profession and promoting the idea of celebrating life as a means to coping with grief. Members include leading professionals in the deathcare field from across the nation, including funeral directors, grief counselors, florists, life celebrants and authors. Visit facebook.com/expressingsympathy for more information.

For a FREE social media marketing review and more information about Social Media Marketing for funeral homes please visit: http://www.disruptmg.com/funeral.

Funeral Industry Companies Partnered with Disrupt Media Group:

Wilbert Foundation: http://www.facebook.com/wilbertfoundation

Wiefels and Son Funeral Home: http://www.facebook.com/wiefelsandsonfh

Levine Memorial Chapel: http://www.facebook.com/levinememorialchapel

Advanced Audio Systems: http://www.facebook.com/advancedaudiosystems

Craver-Riggs Funeral Home: http://www.facebook.com/craverriggs

Source

CDFuneralNews

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
CDFuneralNews
Advertisement

You may be interested

4 Products Beating the Funeral Merchandise Quality Epidemic
Cremation
466 views
Cremation
466 views

4 Products Beating the Funeral Merchandise Quality Epidemic

Justin Crowe - November 15, 2017

Since entering the funeral industry, I have felt a taboo around talking about the topic of quality in relation to…

ASD’s Suicide Telephone Operator Patch (S.T.O.P) System Recognized With 2017 NFDA Innovation Award
Funeral Industry Press Releases
38 views
Funeral Industry Press Releases
38 views

ASD’s Suicide Telephone Operator Patch (S.T.O.P) System Recognized With 2017 NFDA Innovation Award

CDFuneralNews - November 15, 2017

Boston, MA—On Monday, October 29, ASD – Answering Service for Directors was named the winner of the National Funeral Directors…

Passare Releases Advanced Preneed Integration with Funeral Directors Life
Funeral Industry Press Releases
44 views
Funeral Industry Press Releases
44 views

Passare Releases Advanced Preneed Integration with Funeral Directors Life

CDFuneralNews - November 15, 2017

Passare, Inc. recently released an advanced integration with Funeral Directors Life Insurance Company, offering the funeral industry’s only integration between…

Comments