Aurora Casket Senior Professional Development Trainer to Speak to Women Funeral Service Professionals

May 10, 2011
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Lacy Robinson, CFSP, Aurora Casket Senior Professional Development Trainer, will speak to the Association of Women Funeral Professionals (AWFP) in a teleconference scheduled for May 27th.

Robinson, also the Continuing Education Coordinator for the AWFP, will offer expertise and advice for funeral professionals serving multi-generational clients in her program Decoding the Generations. The teleconference will serve as a continuing education credit approved by The Academy of Funeral Service Practice for AWFP members who choose to attend.

“Decoding the Generations helps to address the growing concerns of many funeral homes throughout the nation,” Robinson said. “How to market, communicate and serve the many generations that funeral directors interact with on a daily basis is an important aspect of providing the best possible service to families. Funeral directors will learn what communication styles to expect during the arrangement conference as well as tips on adjusting their own communication skills to each generation.”

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The Decoding the Generations teleconference will take place on May 27th at 9:00 a.m. PST for members of the Association of Women Funeral Professionals.

“I’ve known Lacy through her volunteer efforts with our association as our Continuing Education Coordinator,” said AWFP Founder & CEO Kim Stacey. “I am confident that her expertise and insights on this topic will aid in the high level of programs and opportunities we provide to our members, and I’m really thrilled to get a chance to hear Lacy again. Last year she and I did a podcast presentation on a related topic, and it was very well-received. She’s got so much quality information to share – I’m sure the hour will just fly by and we’ll all come away enriched and enlightened.”

For additional information about the benefits and opportunities with the Association of Women Funeral Professionals, visit www.wfpconnect.com. Non-members can register for $15.00 online at www.wfpconnect.com/teleconferences. The cost of the teleconference will be credited towards membership in the AWFP, if activated within 15 days of the course.

For additional information about Aurora Casket and speaking opportunities, visit www.auroracasket.com.

About Aurora

Aurora Casket is the largest family-owned funeral supplier in America. Founded in 1890, the company operates five manufacturing facilities in the U.S. and Canada, and provides a full range of burial, cremation, and technology products to funeral home clients across America. Aurora is a fifth-generation family business, owned and operated by the Barrott and Backman families. For more information, visit www.auroracasket.com.

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