The Outlook Group, Inc. and Directors Resource, Inc. Merge to Create Unmatched Funeral Service Solutions

April 11, 2011
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The Outlook Group, Inc., the largest national preneed solutions provider, has acquired the resources of Directors Resource, Inc. further strengthening the solutions it provides to the funeral profession. This merger combines two pioneering pre-need marketing organizations into a single company with the resources and expertise to continue to uniquely meet the rapidly evolving needs of funeral home owners.

According to The Outlook Group, Inc. CEO/President, Mr. Tyler B. Anderson, “This is a decisive move that accelerates our sales and marketing strategies while positioning us to offer even greater value to our customers, marketing partners and employees. Combining resources allows for an unparalleled opportunity to unify two successful, mission-driven organizations and strengthen our focus for being the premier pre-need partner on a nationwide basis.”

“Both companies are passionate about the proactive solutions we provide to our funeral home partners. It is an exciting opportunity to continue to strengthen pioneering programs to the funeral profession,” said Ms. Beverly Horstman, former CEO/President, Directors Resource, Inc.

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The Outlook Group, Inc. corporate headquarters is located in Franklin, Ohio. With this acquisition, the company will now operate a support services office in Carmel, Indiana (formerly Directors Resource’s corporate office). Ms. Beverly Horstman, and the Indiana office staff, will continue to serve clients and function as a regional resource. Beverly will also serve as Director of Operations for The Outlook Group, Inc.

The combined synergies of both companies have united to strengthen and provide these benefits:

∑ Proven training and education solutions recognized for academic excellence and results.

∑ A web based preneed lead tracking database providing proactive tools and reports.

∑ A service and support organization continuing to provide a best-practices approach.

∑ A stronger presence in the funeral preneed market, including an expanded footprint across the United States.

∑ Greater investment in innovation to provide continued proactive solutions to funeral home clients and future funeral home partners.

∑ Business continuity and insurance product alignment.

For more information contact Mr. Tyler B. Anderson, CEO/President, The Outlook Group, Inc. at (800) 331-6270 or visit the company on-line at www.theoutlookgroup.com.

CDFuneralNews

CDFuneralNews

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