Partners with afpHORIZON to Offer New Lineup of Funeral Home Online Marketing Services

March 10, 2011

Innovative preneed marketing firm afpHORIZON has created an exclusive marketing alliance with

top funeral home directory and Internet marketing resource The two organizations

are combining forces to change the way funeral homes and consumers interact online. With a focus

on helping funeral homes build an online presence, advancing funeral preneed sales, and leveraging


next-generation tools, this partnership presents a unique strategy for funeral homes in the 21st century.

SEATTLE, WA (March 4, 2011) ? Online funeral home and cemetery directory company is teaming up with preneed marketing company afpHORIZON to market a new line of

services for the death care industry. Both companies focus on innovative strategies to expand the

presence of funeral homes?whether it is online or traditional marketing outreach. Together, they will

reach a wider audience and provide funeral homes with more options for growing their businesses.

Funeral homes traditionally fall into two main categories: traditional family-owned establishments

that forge strong ties to the local community, and those owned by large, national corporations. Local,

independent establishments need access to innovative and new programs so they can keep pace with

the trends and changes of the funeral industry?especially when it comes to marketing opportunities

both online and in the preneed funeral planning arena.

The partnership between and afpHORIZON is designed to provide just that type of

service. With an online audience of over 150,000 consumers per month, has mastered

the social media market and found a way to engage the online consumer. afpHORIZON, which

currently services hundreds of funeral homes nationwide, offers a depth of marketing expertise

underpinned by key executives? experience as funeral directors, funeral home owners, and insurance


Together, the two companies will develop and deliver transformational Internet marketing solutions

that meet the needs of their affiliated funeral homes.

?We will be launching a powerful Internet marketing package for funeral homes,? says Minda Brusse,

Principal at The proposed package includes featured directory positioning, unlimited

pre-screened online leads, and an SEO (?search engine optimization?) Scorecard & Report, among

other elements. Funeral homes and cemeteries already affiliated with afpHORIZON will be the first to


Funeral homes and cemeteries are ready to adopt new technologies. With this new partnership,

a large portion of the industry stands to benefit?especially independent funeral homes and the

customers who rely on them during their time of need.

?iMortuary reaches more consumers each month than almost any other funeral home directory,? adds

Terry Woodall, President of afpHORIZON. ?Our exclusive partnership with iMortuary becomes a big

advantage to funeral homes that work with us.?

About is one of the most visited funeral home and cemetery directories on the Internet

with over 150,000 consumers each month; the company is based in Seattle, WA, and is one of the

forerunners in bringing Internet opportunities and social media to the death care industry. Founded

in 2007, the company is a proud member of the International Cemetery, Cremation and Funeral

Association (ICCFA). The company provides everything from directory information to funeral planning

resources for consumers. Now, through afpHORIZON, funeral homes and cemeteries can partner

with for enhanced directory listings, online pre-need leads, and social media and SEO

consulting services.

For more information, you can visit their site at

About afpHORIZON

afpHORIZON is a fast-growing preneed marketing company servicing funeral homes across the

United States. The company taps into an increasingly popular trend in the funeral industry?funeral

planning in advance?and makes it accessible to funeral homes of all shapes and sizes. afpHorizon is

one of the largest distributors of preneed life insurance products and marketing tools, partnering with

the some of the top insurance companies in the industry. By taking on the task of informing consumers

about their preneed funeral options, afpHORIZON allows funeral homes to expand their services while

focusing on serving families with immediate needs. The company has been helping funeral homes

expand their range and reach new clientele for more than 15 years.

For more information, you can visit them at


CDFuneralNews is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.

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