Digital Death Advice for Funeral Professionals, Featuring Ryan Thogmartin
We?ve received lots of interest from the funeral profession regarding digital estate planning. It?s a natural fit, but until I talked with Ryan Thogmartin from ConnectingDirectors.com, I wasn?t quite sure how we could help funeral directors. Unfortunate it may be, but it might be too late to secure the digital possessions belonging to their clientele. In our discussion Ryan and I brainstormed ways that funeral professionals could raise digital estate planning issues within their community. Here are a few ideas:
Include information in pre-need planning
Pre-need planning is a great opportunity to talk with individuals about their estate plans digital and otherwise. In fact, according to a Lawyers.com study released in February, 2010 only 35% of Americans report having a will. I?m certain far less have considered their digital possessions.
Provide advice to family members
Funeral homes often prepare tribute videos and other remembrance items that require photos. At this stage funeral professionals could provide advice to family members for how to access the digital files of the deceased. This could be accessing photos stored locally on a computer or on sites like Flickr and Facebook. Of course, this is a bit after-the-fact, but there?s an opportunity to help guide them through finding and securing these assets.
Be an advocate in your community
Funeral professionals are often well connected and respected in their communities. Whether its speaking, writing or simply bringing up the topic when the occasion is right, there?s an opportunity here to raise awareness about this issue amongst those who may not have considered it before.
These are just a few ideas we discussed during our call. If you think of others, please leave them in the comments.
Latest posts by CDFuneralNews (see all)
- Preneed Funeral Sales Advisor - August 11, 2017
- Physicians Mutual Celebrates Preneed Anniversary with NFDA Sponsorship - August 9, 2017
- The Only Good Aftercare Program Is A Consistent One - August 7, 2017
You may be interested
Preneed Funeral Sales AdvisorCDFuneralNews - August 11, 2017
Premier Funeral Solutions is currently seeking a Preneed Funeral Sales Advisor . Premier Funeral Solutions offers tools and methodologies developed to help…
12 Benefits of Social Media Every Funeral Home Needs to KnowRyan Thogmartin - August 10, 2017
Social media is 'marketing.' It's not the new marketing, it's the current state of marketing, and funeral homes and death care companies can no longer afford to ignore it. There are so many reasons why death care companies need to get their heads out of the sand and start engaging on the platforms used by over 68% of all Americans.
Six Times Twitter Reminded Us Funerals Don’t Have to be BoringMadison Ashby - August 9, 2017
These six people had funerals on their mind for one reason or another and decided to share with the Twitter world what they were thinking, and I’m pretty glad they did. People can come up with some pretty crazy things if you let them ramble.