What do you want your pet loss program to be?

October 20, 2010
Advertisement

For so many people looking to get into the pet loss business, the research has consisted of seeing what others are doing and then doing the same thing.

I challenge you ? don?t look at what others are doing,? consider WHAT you want your program to be? What you want your program to do? There are so many options that it?s time to really, truly look outside the box when considering a pet death care program!

As one considers what?s going on in the pet death care world, the fact is that a pet death care program does not have to be one where all types of business is being handled ? from group cremation to private cremation. Nor does it have to be a business where the veterinarian is your customer. No, there are many other, more profitable ways to look at a pet death care operation.

Advertisement

When funeral homes are questioned, at the heart of the issue is how to provide a program of serving pet parents with the death of their pet that closely resembles the services that they do for their human side of the business; a service offering where a high degrees of service is combined with efforts to build a relationship with that family for future business. This is not a greedy way to look at this business ? it makes good business sense.

However, as the business plan is being completed for this type of value/business offerings, the standard operating procedures to work with a pet parent family need to depict the same high level of service that the human side of the business does. Anything less, with a message to the public that touts the same level of service, pet parents will see immediately!

Think outside of the box on your pet death care program and ?see? this business in the same light as your human death care operation. Trust me, as a pet parent, when my pet dies I want ALL of those same options!

CDFuneralNews

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
CDFuneralNews
Advertisement

You may be interested

2017 REFLECTION OF NFDA BOSTON AND A TRIBUTE TO THE VETERANS | FUNERAL nation 094
FUNERAL Nation
192 views
FUNERAL Nation
192 views

2017 REFLECTION OF NFDA BOSTON AND A TRIBUTE TO THE VETERANS | FUNERAL nation 094

CDFuneralNews - November 13, 2017

On this episode, we send a big "thank you" to our very own Funeral Commander, Jeff Harbeson in honor of…

Justin Baxley Joins Homesteaders Life Company
Funeral Industry Press Releases
32 views
Funeral Industry Press Releases
32 views

Justin Baxley Joins Homesteaders Life Company

CDFuneralNews - November 13, 2017

West Des Moines, Iowa — Homesteaders Life Company Vice President of Strategic Markets Will Bischoff announced today that Justin Baxley…

Carriage Funeral Services Busting into Colorado Market
News
129 views
News
129 views

Carriage Funeral Services Busting into Colorado Market

CDFuneralNews - November 13, 2017

Originally Published on Houston Business Journal A Houston-based funeral home company is entering the Colorado market by acquiring two northern…

Comments