New Report Says Funeral Industry Ranks LOWEST for Social Media Engagement

September 21, 2010
Advertisement

A new report from NetProspex ranks industries by the degree to which their employees are involved in using social media, and “advertising & marketing” ranked second only to “search engines/online portals.”

Filling out the top 10 in the standings of most-social of the 50 industries measured were “banking,” “traditional media (TV, radio, newspapers, magazines),” “toys & games,” “human resources & recruiting,” “information technology,” “software,” “consumer electronics” and “retail apparel.”

Read below to see what they say about the funeral industry.

Advertisement

The industry ranking the lowest for engagement with social media: “funeral homes & funeral-related services.” (Readers may insert their own tasteless joke here to account for that sector’s showing.) The report did add, though, that while funeral-industry workers do little tweeting, “They do, however, have more Facebook friends than people who work at zoos & national parks.”

The rankings generated by NetProspex (a sales and marketing database) are based on an index that takes into account “social connectedness” (defined as “The number of employees with at least one social-media profile”); “social friendliness and reach” (defined as “The average number of connections per employee across major social networks”); and “social activity” (defined as “The average number of tweets, number of followers and number of users following”).

In addition to getting the highest overall index score for use of social-media, the “search engines/online portals” sector also ranked highest for use of Twitter (including number of employee with a Twitter account, average number of tweets and so on). The report says “advertising & marketing” had a high number of Twitter users, but nonetheless did not rank high in number of tweets it generates.

Another part of the report ranked various job categories by their use of social media. “Marketing/chief marketing officer” came out on top here, followed by “human resources & recruiting,” “communications/public relations,” “information technology” and “sales.”

Consistent with the report’s industry-related standings for social-media engagement, Google topped the list of companies with the most social employees, followed by Microsoft, Amazon.com, Juniper Networks and Adobe. Google’s workforce also ranked as the most Twitter-intensive, followed by Walt Disney Co., Live Nation Inc., Amazon.com and Adobe.

This article was originally published on CDsocial.com (Via Reuters.com

CDFuneralNews

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
CDFuneralNews
Advertisement

You may be interested

Five EASY Tips For Your 2018 Marketing and a FREE ___!!! | DISRUPTu! 035
Marketing
13 views
Marketing
13 views

Five EASY Tips For Your 2018 Marketing and a FREE ___!!! | DISRUPTu! 035

CDFuneralNews - January 15, 2018

It’s good to be back! A new year, new goals and new goals to CRUSH! Ryan answers how you use…

How to Keep Families Engaged on your Website
Marketing
32 views
Marketing
32 views

How to Keep Families Engaged on your Website

CDFuneralNews - January 15, 2018

For many funeral homes, the website can be a great way to generate engagement with families. When they spend time…

5 Ways to Build Your Business
News
236 views
News
236 views

5 Ways to Build Your Business

CDFuneralNews - January 12, 2018

A death has occurred. There are two primary roles in this transaction—family member and funeral professional.  Each player has needs,…

Comments