ICCFA Introduces 'First Impression' Cremation Phone Shopper Program

August 23, 2010
Advertisement

STERLING, VA (August 20, 2010) ? The International Cemetery, Cremation and Funeral Association now offers the “First Impression” cremation phone shopper program to help owners and managers determine the type of impression their staff is making when answering a call for cremation information.

“Many people in our industry think of cremation phone shoppers as being primarily price-oriented,” said ICCFA Director of Cremation Services Julie A. Burn, CCrE, CSE. “But in reality, many of them are concerned more with value than with cost. A cremation call is an opportunity to provide immediate value by providing exceptional customer service and education. It is an opportunity to capture the fastest growing market in your community.”

Through the program, Burn acts as a consumer requesting information on cremation. The results of the telephone conversation are provided along with basic recommendations on how staff can improve their communication skills with the phone shopper. It assists participants in determining:

Advertisement
  • What their staff is communicating to today’s cremation consumer
  • Whether their staff is fully promoting the value of their company
  • Whether they would do business with the person representing their company
  • Whether there is a need for a staff phone shopper training program

The cost of the program for ICCFA members is $85 per call for one to five calls and $75 per call for six or more calls. The cost for non-members is $125 per call for one to five calls and $115 per call for six or more calls. For information, contact the ICCFA at 1.800.645.7700 or visit http://www.iccfa.com/cremation/resources/phoneshopper.

CDFuneralNews

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
CDFuneralNews
Advertisement

You may be interested

Homesteaders: A Deep Dive | FUNERAL hustle 012
FUNERAL Hustle
334 views
FUNERAL Hustle
334 views

Homesteaders: A Deep Dive | FUNERAL hustle 012

CDFuneralNews - September 14, 2017

Ryan heads to Homesteaders Life Company HQ to discuss their future partnership with Homesteaders and why and how this partnership…

FrontRunner Professional Announces Ultimate ‘DIY’ Funeral Home Website Platform
Funeral Industry Press Releases
132 views
Funeral Industry Press Releases
132 views

FrontRunner Professional Announces Ultimate ‘DIY’ Funeral Home Website Platform

CDFuneralNews - September 14, 2017

Today FrontRunner Professional announced the release of it’s brand new website platform, marking a major change for the entire death…

Matthews Aurora Funeral Solutions Shares Integration Update
Funeral Industry Press Releases
78 views
Funeral Industry Press Releases
78 views

Matthews Aurora Funeral Solutions Shares Integration Update

CDFuneralNews - September 14, 2017

PITTSBURGH, PA -- Matthews Aurora Funeral Solutions today announced an update of key activities for its ongoing integration of Aurora…

Comments