Eternal Image Management Team Releases Letter to Shareholders About Non-Equity Loan

FARMINGTON HILLS, Mich., Aug. 13, 2010 (GLOBE NEWSWIRE) — Eternal Image, Inc. (the “Company”) (OTCBB:ETNL), a public company engaged in the design, manufacturing and marketing of officially licensed memorial products such as caskets, urns, monuments and vaults, today released the following Letter to Shareholders on its website:

Dear Shareholders:

As we have previously discussed, Eternal Image has been working diligently to close a non-equity/non-dilutive loan. Today we received a Letter of Intent from our funding broker that outlines the final steps required to close a $5 million growth capital loan. This Letter of Intent is to be followed next week by a Conditional Approval Letter directly from the lending institution. From the time we receive the Conditional Approval Letter until closing is expected to be about twenty business days.

As always, thank you for your continued support.

Eternal Image Management Team

About Eternal Image

Eternal Image, incorporated in 2006, is headquartered in Farmington Hills, MI. The company is the first and only manufacturer and marketer of licensed brand image memorial products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball?, STAR TREK