Approved CEUs about Google & Social Media Training for Funeral Directors by a Funeral Director with Actual Funeral Home Case Studies & Examples!
Funeral Futurist, Robin Heppell has been granted approval for two Internet-related, funeral home focused continuing education programs. Heppell will cut through all of the hype about Google and Social Media and instruct attendees how Google, Facebook, YouTube, Twitter can be used by funeral directors to promote their funeral homes at little or no cost. These programs will be delivered ?Live Online? so that attendees will get the benefit of instructor interaction and also enjoy the convenience of participating in the sessions from the comfort of their office or home.
Heppell has development two 3 hour sessions that are based on research, training, testing, and actual case studies from funeral homes over the past four years.
?These programs are not going to be a bunch of theory – nor are they going to be taught by someone who has never sat across from bereaved family.? Heppell stated. ?I see more and more people in the industry talking about Social Media and hyping it up and not sharing just practical steps to use it as a tool to build relationships – relationships are what our profession has been built on, maybe the tools today are different but the principle of relationships has not changed in over 100 years.?
These sessions will be delivered on Tuesday, July 27, 2010 via live online webinar. There are convenient times for both funeral professionals in the East as well as the West and all points in between.
Here are the details about each program:
Social Media & Funeral Service: Making Sense of Facebook, Twitter and YouTube
With Rapid growth and popularity of online Social Media networks like Facebook, Twitter and YouTube , many Funeral Directors are unsure what is the best way to harness the power of Social Media for their funeral home. In this 3 hour program, Heppell will provide an overview of the most popular social networks and share his Best Practices on using them to building relationships without crossing the line of social activities and business. The objective of this training is to introduce the most popular social media networks to Funeral Directors and teach them to implement community outreach activities in the most effective yet efficient manner possible.
Understanding Google: The External & Internal Effects on Your Funeral Home
Since Google is the world?s most popular website (and also most used search engine) and coupled with the fact that the majority of Internet users use the Internet to research local businesses first before making offline purchases, it is important for funeral homes to understand how Google sees their funeral home. Heppell has created this 2 part session that will first look at how Google sees your funeral home from a search engine perspective and will include Search Engine Optimization (SEO) strategies, creating and optimizing Google Maps Listings and give you an introductory look at Google AdWords (Pay Per Click) advertising. In the second part of the program Heppell will introduce you to Google?s suite of free, online tools.
Heppell remarked, ?There are many misconceptions about how the search engines like Google work and how they rank Funeral Homes. In this session I will clear the air and provide simple tools and analysis that can preformed to see why one funeral home ranks higher than another in Google.?
About Robin Heppell
Robin Heppell, CFSP, combines his expertise in technology and preneed, his formal business knowledge and his deep-rooted legacy in the funeral profession so that he can help funeral homes be more competitive, more profitable, and provide the best possible service for the families they serve. Through his consulting firm, FuneralFuturist.com in Victoria, British Columbia, he assists funeral directors throughout North America embrace and incorporate innovative strategies and technologies. His own websites include www.FuneralDirectorCEUs.com and www.FuneralFuturist.com.
Click Here to download a flyer for more information.
Robin Heppell, CFSP
tel: (250) 744-3595
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