Star Legacy Network Wants Funeral Business From Walmart Employees?

June 7, 2010
Advertisement

imageStar Legacy Network is the company who is supplying caskets to the retail giant Walmart. In October Walmart rocked the funeral industry when it was discovered the retail giant was selling discount caskets online. It seems that Star Legacy is now marketing a portion of their website directly to the Walmart employees, or “associates”.

It makes sense that Star Legacy would try to capitalize on their partnership with Walmart by stealing the funeral business of 1.3 million United States Walmart employees, but what funeral homes are they partnering with? Star Legacy can offer discounts on funeral product, but to my knowledge they don’t own or operate any funeral homes.

When searching their website I can’t even find a list of funeral home partners. So is Star Legacy only trying to get Walmart employees to buy funeral product from them, or is there a group of funeral homes who are partnering with Star Legacy to help them capture the funeral service as well?

Advertisement

It is clear from the following screenshots that Star Legacy is customizing a portion of their site for Walmart associates.

Screenshot of StarLegacyNetwork.com:

Screenshot from StarLegacyNetwork.com/walmartbenefits/index.htm:

You can see that the navigation menu on the right is different. As well as the welcome message. On StarLegacyNetwork.com/walmartbenefits/index.htm the welcome reads “Welcome Associates”.

It is a scary thing to think about the influence Walmart could have over their employees and their benefits. Like death benefits that would only be received from a Star Legacy Network partner or even worse, a funeral home owner by Walmart.

I don’t think something like this is to far off to not be concerned about it.

Has anyone heard of funeral homes partnering with Star Legacy or Walmart strictly to gain business from Walmart employees by discounting services?

CDFuneralNews

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
CDFuneralNews
Advertisement

You may be interested

4 Products Beating the Funeral Merchandise Quality Epidemic
Cremation
449 views
Cremation
449 views

4 Products Beating the Funeral Merchandise Quality Epidemic

Justin Crowe - November 15, 2017

Since entering the funeral industry, I have felt a taboo around talking about the topic of quality in relation to…

ASD’s Suicide Telephone Operator Patch (S.T.O.P) System Recognized With 2017 NFDA Innovation Award
Funeral Industry Press Releases
34 views
Funeral Industry Press Releases
34 views

ASD’s Suicide Telephone Operator Patch (S.T.O.P) System Recognized With 2017 NFDA Innovation Award

CDFuneralNews - November 15, 2017

Boston, MA—On Monday, October 29, ASD – Answering Service for Directors was named the winner of the National Funeral Directors…

Passare Releases Advanced Preneed Integration with Funeral Directors Life
Funeral Industry Press Releases
40 views
Funeral Industry Press Releases
40 views

Passare Releases Advanced Preneed Integration with Funeral Directors Life

CDFuneralNews - November 15, 2017

Passare, Inc. recently released an advanced integration with Funeral Directors Life Insurance Company, offering the funeral industry’s only integration between…

Comments