vs Who is Providing the Value?

May 7, 2012
 In a recent article I shared my true dislike for and how I really see absolutely no value for funeral homes in the services they provide. is grabbing the obit traffic and capitalizing on it, and funeral homes are letting it happen without any pushback. Oh, and we always forget to mention how Batesville has crawled into bed with and for some reason no one seems to have an issue with that. is grabbing user’s info and sending them third party content which in some cases is Bateville pre-need info. Isn’t Batesville suppose to be on the side of the funeral home?

Often gets thrown into the same boat as and I have even put them in that boat a few times myself, that was until I had multiple conversations with executives who quickly showed me value in the services they provide for funeral homes. Do they get it all right? No, but they are developing services that allow them to partner with funeral homes, not hinder them.
Disclaimer: This is not an advertisement for interview was done in response to the firestorm of comments generated from last weeks article. We extended the same invitation for interview to No reply has been received.
In this video you get to hear from‘s VP, John Heald about the concerns funeral directors voiced in the comments from last weeks article. John is open nd answers all questions openly and encourages more funeral home reach out with their concerns.
Please watch the interview and let us know how you feel in the comments below.

Ryan Thogmartin

CEO at DISRUPT Media and
Ryan Thogmartin is the Owner and CEO of DISRUPT Media. DISRUPT Media is a full service social media agency specializing in social media strategy, management and reporting for funeral companies. DISRUPT Media is the creator of the FUNERAL Social Design Process which is the only full service social media strategy program crafted specifically for the funeral profession.

Go to to find out more about the services we offer. Our clients who are apart of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.

Ryan is also the founder of is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.

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