Largest Independent Cremation Company Launches an Ad Campaign in USA Today

March 29, 2010
Advertisement

image??It has happened…a funeral industry company is finally doing a nationwide advertising campaign directed at the public.

For the first time ever, the country’s largest independent cremation company has launched an ad campaign in USA Today with the tagline: “Think outside the wooden box!”(Link to Full Print Ad)

The Neptune Society, taking advantage of the steady rise in cremation, will be running the print ad once a month in the USA Today for the remainder of the year. The ad contained your normal lingo: plan for the end so your family doesn’t have to and choosing cremation was cheaper that traditional funeral services.

Advertisement

I am happy to finally see an industry company making a national advertising push. I am shocked that it wasn’t one of the major players like; Wilbert, Tirgard, Batesville, or Aurora, I would have though one of these companies would have taken the lead years ago. Building brand recognition is important. Just think of the power a company would have if families were walking into funeral homes requesting their product.

BrandFreak.com had this to say about the Neptune ad:

Let’s all contemplate our mortality, shall we? And this question: Just what kind of dead guy will you be?the afterlife version of a Hummer, resting under a giant marble monument to your fabulousness, or an eco-friendly pile of ashes that can easily fit into an old flower vase? If you’re interested in the latter, the Neptune Society would like a word.

I am waiting to see what you all think of the idea of funeral brands advertising (not selling) directly to the public?

CDFuneralNews

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
CDFuneralNews
Advertisement

You may be interested

“Going Out In Style” will Plan Your Funeral in the Most Extravagant Way
Humor
349 views
Humor
349 views

“Going Out In Style” will Plan Your Funeral in the Most Extravagant Way

Justin Crowe - February 7, 2018

I've never desired to plan my funeral until seeing the events that are being designed by the women at Going Out…

49 Wilbert Licensees Earn Ultimate Service Provider for 2017
Funeral Industry Press Releases
86 views
Funeral Industry Press Releases
86 views

49 Wilbert Licensees Earn Ultimate Service Provider for 2017

CDFuneralNews - February 7, 2018

BROADVIEW, IL, February 6, 2018 – Forty-nine Wilbert Licensees have earned the 2017 Ultimate Service Provider designation from Wilbert Funeral Services, Inc. (WFSI),…

Learn and Connect at 2018 NFDA Professional Women’s Conference
Funeral Industry Press Releases
109 views
Funeral Industry Press Releases
109 views

Learn and Connect at 2018 NFDA Professional Women’s Conference

CDFuneralNews - February 7, 2018

Brookfield, Wis. – Registration is open for the profession’s leading gathering for women in funeral service: the National Funeral Directors…

Comments