What Are Cemeteries Thinking?

March 19, 2010
Advertisement

imageWalmart, Costco, and Amazon have taken the plunge into the funeral industry by selling urns and caskets. Luckily, they aren’t selling burial vaults, yet, but I am sure with time they will give that a go as well.

The burial vault is the one thing that funeral homes have always had a strong hold on because burial vault companies don’t sell direct to the public or superstores. But don’t forget about the cemetery.

Cemeteries have begun to push burial vaults on the public more and more. Where we are located in central Ohio cemeteries are doing everything they can to sell the families whatever they can. They are even including burial vaults into the sale of the burial plot, and in most cases the families have no idea they are even purchasing the burial vault. There are cases of course, where families do know they are purchasing a burial vault and are happy with making that purchase at the cemetery.

Earlier this week I was at a local cemetery and from what I saw I can’t imagine how any family could ever be comfortable purchasing one of their vaults. Take a look at the picture below.

Advertisement

One problem that funeral directors face, is the fact that the public has no idea what a burial vault is and that they even need to have one to be buried in most cemeteries. If these unknowing families go to the cemetery to purchase plots before going to the funeral home to make arrangements, they more than likely end up purchasing some kind of outer burial container.

It blew my mind that any family would purchase a burial vault from this cemetery after seeing this when they pulled in the front gates:

This is a picture of the outer burial containers (to be a burial vault it must be lined and sealed) offered to the families. Why would anyone want to purchase one of these?

I was really shocked to see these containers just tossed in a pile out in the open.

Shouldn’t the vault sale be left for the funeral home? At least this way the family would know what they were getting.

What are cemeteries thinking?

CDFuneralNews

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
CDFuneralNews
Advertisement

You may be interested

IS FACEBOOK NOW PAY-TO-PLAY? | DISRUPTu! 038
DISRUPTu
36 views
DISRUPTu
36 views

IS FACEBOOK NOW PAY-TO-PLAY? | DISRUPTu! 038

CDFuneralNews - February 5, 2018

Are you ready to fight...!? Ready to FIGHT those recent Facebook Newsfeed changes?! You're in luck with this week's brand…

Homesteaders Recognizes Account Executives for Outstanding Achievement
Funeral Industry Press Releases
76 views
Funeral Industry Press Releases
76 views

Homesteaders Recognizes Account Executives for Outstanding Achievement

CDFuneralNews - February 5, 2018

West Des Moines, Iowa — Homesteaders Life Company, a national leader in pre-need funeral funding, held its national sales meeting and recognition…

We are Building Something Exciting for You… and We Need Your Help!
News
189 views
News
189 views

We are Building Something Exciting for You… and We Need Your Help!

Justin Crowe - January 31, 2018

We want to make your deathcare job easier. Tell us what you want in this 2-minute survey and get entered to win $100! The Connecting Directors and Disrupt Media teams are excited to be planning some new free funeral home marketing content and products for you in 2018 and we want to know what you need most! We want to know your biggest business wins of 2017, the tasks in your day that you hate, and what you feel is holding you back!

Comments