Clearing The Air on FuneralNet Article

March 4, 2010
Advertisement

imageI want to take a minute to clear the air regarding the article I posted yesterday “Impress Female Web Shoppers, The Secret to Winning More Calls? “, in response to an article sent out by FuneralNet (click here to read article). In absolutely no way was the article intended to accuse FuneralNet of not understanding the value of a web sites content, discredit their research, or portray their product or company in a negative light.

FuneralNet is a staple company in our industry, they have done years and years of research to help develop their product and have developed many websites that are very valuable. My article was not written to discredit any of that. I apologize to those who may have interpreted it that way.

My motive and goal of ConnectingDirectors.com is to use an online platform to share industry news, information, and trends, in a timely manner, that will help progressive the funeral industry and funeral professionals into the future armed with the information they need to provide the best service and increase probability.

Advertisement

I am a big advocate for portraying the value of the funeral service and the funeral director to the end consumer. I feel, as an industry, we have taken a back seat in this area and have let outside people and some negative situations paint a picture of our industry to the public that is not true.

The easiest way to begin transforming the image of our industry is to start showing the value of the funeral service and funeral director starting with the funeral home website. After reading the article from FuneralNet, I misinterpreted their direction for the article. I have been informed that their stance on the content of the funeral home website is right inline with what I stated in my response, and content will be discussed in an upcoming article.

I hope that my stance on this issue is not taken as an attempt to degrade or devalue the product provided by FuneralNet and I look forward to reading and sharing their upcoming article directed at funeral home website content.

See you in San Antonio!!

CDFuneralNews

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
CDFuneralNews
Advertisement

You may be interested

4 Products Beating the Funeral Merchandise Quality Epidemic
Cremation
193 views
Cremation
193 views

4 Products Beating the Funeral Merchandise Quality Epidemic

Justin Crowe - November 15, 2017

Since entering the funeral industry, I have felt a taboo around talking about the topic of quality in relation to…

ASD’s Suicide Telephone Operator Patch (S.T.O.P) System Recognized With 2017 NFDA Innovation Award
Funeral Industry Press Releases
13 views
Funeral Industry Press Releases
13 views

ASD’s Suicide Telephone Operator Patch (S.T.O.P) System Recognized With 2017 NFDA Innovation Award

CDFuneralNews - November 15, 2017

Boston, MA—On Monday, October 29, ASD – Answering Service for Directors was named the winner of the National Funeral Directors…

Passare Releases Advanced Preneed Integration with Funeral Directors Life
Funeral Industry Press Releases
12 views
Funeral Industry Press Releases
12 views

Passare Releases Advanced Preneed Integration with Funeral Directors Life

CDFuneralNews - November 15, 2017

Passare, Inc. recently released an advanced integration with Funeral Directors Life Insurance Company, offering the funeral industry’s only integration between…

Comments